Actress Marlee Matlin, the Oscar-winning Deaf actress from “Children of a Lesser God,” was an instrumental proponent of getting federal law passed requiring closed captions on all manufactured televisions, and in 2014 she was vocal about streaming services like Netflix, Amazon, and Hulu offering captions, which the companies capitulated to under threat of being fined just like a broadcast television. Litigation has certainly been at the heart of most captioning debates, making AMC’s preemptive move even more intriguing. Workers put together the finishing touches on the new IMAX theatre inside the AMC Showplace Edwardsville 12 Thursday Dec. In recent years, captioned access to first-run movies has improved thanks to litigation and legislation.” Since then, our community has often had to wait to see movies with captions, initially years after the first run of those movies. “The first movies were silent, and that was accessible to the Deaf and hard of hearing community. Rosenblum, CEO of the National Association of the Deaf. “Whether a movie is closed captioned and open captioned greatly impacts the decision of many Deaf and hard of hearing people to go or not go to see a movie,” said Howard A. If Deaf or hard of hearing audiences need to see a movie with captions, they’re either forced to rely on unreliable theater equipment, work their schedule around a screening, or just wait until streaming or physical release.īut as the pandemic showed us, there’s no reason that things Deaf and disabled audiences have been asking for for decades could not happen and on-screen captioning is one. Most theaters tend to relegate on-screen captioning screenings to certain days of the week (my local theater tends to have just one or two screenings of this kind in a given week). “We’ve also seen an increase in subtitles from the increase of foreign language content on streaming services and captions on the videos we watch on mobile devices.” “People have become more accustomed to seeing captions on the ubiquitous screens that surround us - everywhere from the treadmills at gyms, to TVs in bars showing championship playoff games, to the scrolls at the bottom of our newscasts,” he told IndieWire. 'The Last of Us': Everything You Need to Know About HBO's AdaptationĪccording to Lawrence Carter-Long, spokesperson for the Disability Rights Education and Defense Fund (DREDF), the growing use of on-screen captions points toward the possibility of true equality for Deaf and hard of hearing audiences at the movies.
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You can also find convenient showtimes, information about AMC Stubs, and other fun cinematic programming.'The Miracle Worker' Showed Movies and TV Can Change How the World Sees Disability - for Better or Worseįilm Industry Screenings and Events Have a Disability Accommodation Problem Find out more about your local AMC theater online. The company serves their guests’ needs with private party rooms, Independent film exhibitions, gift cards, and sensory friendly films. Digital 4K-resolution by Sony Digital CinemaĪMC Theatres creates a unique experience for moviegoers nationwide.In addition to Dine-In Theaters with seat-side service, MacGuffin’s Bar and Lounge™, and brand new plush recliners in many of AMC’s cinemas, customer’s viewing experience is enhanced by:
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In 2011, AMC Theatres launched the first ever rewards program from a movie theater! AMC Stubs rewards program celebrates customer loyalty by giving back hard earned money and offering free concessions upgrades. From concessions to new projection technologies, their movie theaters cultivate a delightful experience.
By focusing on the guest, the company continues to meet the ever-changing needs of their visitors, and enhance the overall cinematic experience.
AMC is responsible for revolutionizing cinema, with a history of innovations that includes armchair cup holders and stadium seating.ĪMC’s theaters operate on the foundational principal of excellent service. Since Stanley Durwood opened the world's first multiplex theater back in 1963, the company has been recognized as both an industry leader, and an iconic destination for moviegoers. AMC Theatres operates over 300 movie theaters nationwide, welcoming over 200 million guests annually.